I'm Kellie Ray Swanson. I design the systems that make great digital experiences possible
at scale.
Resume (PDF)
Work that's live
Featured Case Studies
How I work
Systems Thinking
I design for scale, not just the moment. Every component, pattern, and decision is made with the entire system in mind.
Accessibility
Inclusive design is not a checklist. I build ADA and WCAG compliant experiences that work for every user, in every market.
Cross-functional Leadership
I align designers, engineers, content teams, and global stakeholders around a shared vision, so the right work ships the right way.
Numbers don't lie
41+ Countries
25+ Languages
My process
01 - Discovery
Understanding the problem, the stakeholders, and the system constraints before a single pixel is placed.
02 - Research
Analyze your industry, competitors, and local market to better understand your target audience.
03 - Design
Based on the gathered information, I develop a strategic plan to help you reach your goals using the available resources.
04 - Governance
Show the right things to your audience. Answer their most important questions so that they can make a buying decision.
05 - Accessibility
Refine your message down to the exact wording. Write in language that your audience will understand.
06 - Ship
Strengthen your message through the visual language. Choose the right images, colors and fonts.