Case Study 2: Women’s Wearables


The Project

I was tasked with a quick turnaround for a landing page that would be informational for women looking for a smartwatch that is geared towards their style and activity level.


The Plan

Given the time restraint, I quickly knew to utilize the components that have already been built and are technically feasible for initial launch. With the idea to have additional iterations to groom the page to help solve customer needs/wants after learning some interaction data from our customers.


The Team

Lead UI/UX Designer 

Content Admin

Art Director

My Role

Lead UI/UX Designer



These components are pulled from the UI library that are already flushed out and technically feasible. The components are dynamic, flexible and responsive in nature. They are built to be adaptable in many use cases. See my case study 1 for more on this.

Research and Data

We utilize analytics to help us understand the customers interaction. We explore their pain points and solve those by doing data driven designs in iterations. It also helps us understand what is working well and move these items forward.

The Final Solution

The first iteration of this project was a quick turnaround, with a small but mighty team. The UI components I utilized for this project had already been technically flushed out (see my case study 1), therefore, we were able to take the already designed and flushed out components and incorporate them in this layout for a quick turnaround for the stakeholder. 


Categories: My designs


Creative, passionate, and determined. As a designer I am able to create valuable opportunities for a business. I thrive on new projects and a rapidly changing work environment, and I continually strive to bring every professional challenge to its best result.